diff --git a/_data/meta_tags.yml b/_data/meta_tags.yml
new file mode 100644
index 0000000..3342b40
--- /dev/null
+++ b/_data/meta_tags.yml
@@ -0,0 +1,8 @@
+- name: "google-site-verification"
+  content: "BkBsaYAO1LuQDRceyK2odvcpfuP2al0y04LnBda1uvE"
+
+- name: "yandex-verification"
+  content: "14221e61b87bbd27"
+
+- name: "robots"
+  content: "index, follow"
diff --git a/_includes/head.html b/_includes/head.html
index 20217ea..012e8c7 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -3,17 +3,18 @@
   <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1" />
   <meta http-equiv="content-type" content="text/html; charset=utf-8" />
   <meta http-equiv="X-UA-Compatible" content="IE=edge" />
+  <link rel="canonical" href="{{ page.url | absolute_url | uri_escape }}" />
   <link rel="profile" href="http://gmpg.org/xfn/11" />
 
-  <!-- Search engines -->
-  <link rel="canonical" href="{{ page.url | absolute_url | uri_escape }}" />
-  <meta name="google-site-verification" content="{{ site.verification.google | strip_newlines | strip_html | strip | normalize_whitespace | cgi_escape }}" />
-  <meta name="yandex-verification" content="{{ site.verification.yandex | strip_newlines | strip_html | strip | normalize_whitespace | cgi_escape }}" />
-  <meta name="robots" content="index, follow" />
+  <!-- Advanced meta tags -->
+  {% for tag in site.data.meta_tags %}
+    <meta name="{{ tag.name | strip_newlines | strip_html | strip | normalize_whitespace | xml_escape }}"
+          content="{{ tag.content | strip_newlines | strip_html | strip | normalize_whitespace | xml_escape }}" />
+  {% endfor %}
 
   <!-- Title / Description -->
+  <meta name="application-name" content="{{ page.title | default: site.title | strip_newlines | strip_html | strip | normalize_whitespace | smartify | downcase | capitalize }}" />
   <meta name="description" content="{{ page.description | default: site.description | strip_newlines | strip_html | strip | normalize_whitespace | smartify | truncate: 100 }}" />
-  <meta name="application-name" content="{{ page.title | default: site.title | strip_newlines | strip_html | strip | normalize_whitespace | smartify | capitalize }}" />
   <title>{{ page.title | default: site.title | strip_newlines | strip_html | strip | normalize_whitespace | smartify | truncate: 64 }}</title>
 
   <!-- CSS -->